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GAVIN BROOKS HQ
Gavin Brooks & Company · Nashville, TN

Operations,
software and
car events.

Fractional COO and CTO for owner-led businesses.

Most owner-led operations hit the same wall: the person running it cannot be everywhere, and the tools were never built for how it works. Paddock20 fixes the tools, led directly across a dev team and a network infrastructure team. PaddockGavin runs the events and sourcing on the car side. Both built on hands-on experience running multi-unit retail locations, commercial-grade networks, a delivery company and a dealership lot.

Book a Fit Call, $249What we do

Tell us the bottleneck. We’ll show you the machine.

Three ways in

Pick the door
that fits.

One vision, a small team behind it. Each has its own home and its own next step.

The Paddock20 pit garage: a race car under a glowing data display, a crew at work and a crowd on the balcony aboveSoftware and advisory

Paddock20

The spreadsheet is doing a database’s job, and the group text is standing in for a dispatch board. Paddock20 replaces both with one system, built and run by a dev team and an infrastructure team, led directly, on frameworks built for exactly this.

  • Led directly by the person who scopes the work
  • The tools: RAIL Redline, Paddock Garage, Paddock Mail
  • Managed services through a technology services distributor
Go to Paddock20 (opens in a new tab)About Paddock20
Gavin Brooks standing beside a large plantFractional COO and CTO

The Fit Call

Most owners can’t tell if the fix is a person, a process, or a system. One working session sorts it out. The fix then gets run personally, or by a dev team and an infrastructure team led on frameworks built from running retail networks, a delivery company and a dealership lot.

  • SOPs, vendor programs, weekly readouts
  • Leads the dev team and the infrastructure team on proprietary frameworks
  • Starts with a $249 Fit Call
How it worksFractional COO
A red Lamborghini and guests on a Scottsdale street at Tires & Timepieces, palm trees behindCar Experiences, Events, Sourcing

PaddockGavin

A feed can’t give a car person a real crowd to stand in, or a straight answer on an expensive decision. PaddockGavin runs both: free events that have drawn 1,500 people from 20 cities, sourcing through a licensed dealer, and a detailing system tested over thirty years.

  • Tires & Timepieces and the Piston Powered Ranch
  • Sourcing and consignment through a licensed dealer
  • The Gloss Game: twelve chapters on paint care
Go to PaddockGavin (opens in a new tab)About PaddockGavin
01 / 03
Book a Fit Call, $249
How I work

Three methods,
one habit.

The habit is writing the problem down before anyone builds. The methods are how.

  • How a problem gets cut in half

    2Box Method™

    Cut the problem in half: what the business runs on, what the customer walks through, and the workflow between the two.

    How it works: 2Box Method™
  • How software gets built

    3D Agentic Build System™

    Digest, Develop, Deliver. A written brief first, weekly working software, then a live launch and a 30-day review.

    How it works: 3D Agentic Build System™
  • How work stays on its aim

    ALIGN™

    Align, Meet, Coach, Lead, Reflect: five stages that keep work on its aim, from a manager’s weekly cadence to a software engagement.

    How it works: ALIGN™
All methods
Industries

Where the work
has happened.

Retail, B2B, sales, operations, events and last-mile delivery. Open a lane for the practice behind it, in the field’s own terms.

Industry 01

Retail

Gavin Brooks with a retail team at a team dinner

The work

Multi-unit retail operations across wireless and consumer electronics: AT&T and T-Mobile authorized retail and Apple-certified locations. The work runs from the sales floor to the district.

Practice

  • Multi-unit retail operations
  • Store P&L management
  • Quota allocation and goal modeling
  • Sales coaching and feedback delivery
  • Frontline training program design
  • Incentive compensation design
  • Point-of-purchase merchandising
  • Field rollout and change management

Scope

  • 96 T-Mobile authorized retail locations
  • 23 Apple-certified locations

What a client gets

Goals set by the traffic each store receives, a weekly readout managers can keep up, and coaching that follows one written model.

Industry 02

B2B

Gavin Brooks with a colleague from the AT&T Business Fiber team

The work

B2B sales and channel work in technology and telecom: technology advisory, managed services, sales process design and partner programs. Paddock20 works through a technology services distributor. AT&T Business Fiber (Direct Corporate) came first.

Practice

  • Technology advisory and agent-channel sales
  • Managed services provider (MSP) operations
  • Sales process design
  • ICP definition and pre-call research
  • Discovery frameworks and BANT qualification
  • Value-based selling and CFO-ready proposals
  • Market development funds (MDF) and vendor co-funding
  • Referral and channel partner program design

Scope

  • A 13-person Business Fiber team at AT&T, Direct Corporate, 2023 to 2024
  • A technology advisory practice working through a technology services distributor, 2024

What a client gets

A sales process with named stages and one owner per stage, a discovery script that qualifies in 15 to 20 minutes, and proposals that open with the numbers a CFO reads first.

Industry 03

Inside Sales

Gavin Brooks at a retail counter with a colleague

The work

Inside sales programs for call-led B2B selling: outbound program design, discovery frameworks, objection handling and CRM discipline.

Practice

  • Outbound prospecting program design
  • SDR playbook design
  • Time-boxed discovery calls
  • Lead qualification and ICP match logged in the CRM
  • Objection banks for discovery and proposal stages
  • CRM hygiene and lead-status governance
  • Sales activity management and call logs
  • Call blitz cadence

Scope

  • A six-stage sales process from technology assessment to continuous optimization, with one named owner at each stage
  • An outbound B2B prospecting program for a multi-store retail network, run on daily call logs and a weekly funnel review

What a client gets

A call plan people can follow, a CRM that reports the same way every week, and written answers to the objections that come up most.

Industry 04

Outside Sales

Gavin Brooks with a colleague at a business conference

The work

Outside sales and partnerships: C-level outreach, sponsorship sales and enterprise telecom accounts, run through relationships and a written pipeline.

Practice

  • Consultative selling
  • C-level and CMO partnerships
  • Agency-of-Record-style partnership sales
  • Sponsorship prospectus and tier design
  • Naming-rights and presenting-sponsor sales
  • Enterprise telecom sales
  • Pipeline management in a CRM
  • Negotiation and retained partnership management

Scope

  • Direct corporate business accounts at AT&T, 2023 to 2024
  • Sponsorship and partnership programs with automotive and luxury retail brands

What a client gets

Introductions that come through relationships, a prospectus that prices what a partner receives, and a pipeline you can read at a glance.

Industry 05

Operations

Cars raised on two-level lifts on a reconditioning floor

The work

Operations management consulting for teams that move vehicles, drivers, vendors and inventory: standard operating procedures, vendor management and weekly scorecards, written with the people who run them.

Practice

  • SOP development and standard work
  • Business process mapping
  • Bottleneck analysis and cycle-time reduction
  • Vendor management and SLA enforcement
  • Reconditioning cycle management
  • Chain-of-custody documentation
  • Dispatch and route operations
  • Weekly business review cadence
  • Change management and cutover planning
  • Single source of truth data design
  • Role-based access control

Scope

  • A dealership reconditioning pipeline, from intake and diagnosis to vendor assignment and release, held to a six-day average turn
  • A last-mile delivery station with 40 vans and 100 employees, opened October 2022

What a client gets

One record per unit, one owner per stage, and a weekly readout the whole team sees.

Industry 06

Events

A street at dusk under string lights, guests walking between parked cars

The work

Event production and sponsorship for automotive and luxury audiences, under PaddockGavin: two Tires & Timepieces editions in Scottsdale, monthly collector mornings and the Piston Powered Ranch.

A question buyers ask

How do you get event sponsors?

A prospectus that states what each level receives, tiers priced from exhibitor to presenting sponsor, and a report after every event in the same format.

Practice

  • Event production and run-of-show planning
  • Sponsorship prospectus and tier design
  • Vendor village and exhibitor management
  • Ticketing and capacity operations
  • Check-in and crowd-flow design
  • Paid social event promotion
  • Event summary reporting
  • Event lead capture and CRM tagging
  • VIP and hospitality programming
  • Permits, insurance and vendor credentialing

Scope

  • Tires & Timepieces, Scottsdale, May 2023: 500+ people from 17 cities and 130 cars, free to attend
  • Tires & Timepieces, Scottsdale, October 2023: 1,500 people from 20 cities and 190+ cars, free to attend
  • Piston Powered Ranch, October 10, 2026: a free-to-attend collector car show for 300 cars, produced by PaddockGavin

What a client gets

A run of show, a sponsor prospectus with priced tiers, and an event summary after it: attendance, reach, cost per result and what to change next time.

Industry 07

Trucking and Last-Mile

A Ferrari strapped on the upper deck of an enclosed car hauler, seen from the loading gate

The work

Last-mile delivery and carrier operations: dispatch, driver safety scorecards, hiring funnels and carrier credential checks.

Practice

  • Dispatch operations and route planning
  • Fleet readiness
  • Driver safety and quality scorecards
  • High-volume driver hiring funnels
  • Peak-season launch and rapid capacity standup
  • On-time SLA management
  • Carrier credential verification (MC and USDOT numbers)
  • Bill of lading control and chain of custody

Scope

  • A last-mile delivery station opened in October 2022 and operated through February 2025, with 40 delivery vans and 100 employees
  • Carrier credential checks and dual-signature bills of lading on about 120 transporter movements a week at a dealership

What a client gets

Drivers who see their own scorecard every week, dispatch that runs on written rules, and a hiring funnel measured at every step.

01 / 07
All industries
The record

Since 2002.

Wireless retail from the sales floor up, business-to-business sales, and the companies started along the way.

Portrait of Gavin Brooks, arms crossed, smiling at the camera
Gavin BrooksNashville, TN
  1. Oct 2025 to Sep 2026Lot Operations and Events Manager, a leading exotic and luxury dealershipReconditioning, vendors and transport
  2. 2023 to nowFounder, Paddock20Software and technology advisory
  3. 2023 to 2024Regional Business Sales Manager, AT&T Business Fiber (Direct Corporate)A 13-person team
  4. Oct 2022 to Feb 2025Owner, last-mile delivery company40 delivery vans, 100 employees
  5. 2021 to nowFounder, PaddockGavinEvents, partnerships and sourcing
  6. 2019 to 2021Director, Sales and Operations, T-Mobile Authorized Retailer96 stores
  7. 2016 to 2018Regional Director, Apple / Simply Mac, then the FirstNet national launch23 Apple-certified locations, then a national field rollout
  8. 2002 to 2019Director, Business Development and Strategy, AT&T Authorized RetailerFrom a full-commission floor to network leadership
The full recordResume
Fit Call · $249 · 60 to 90 minutes

Tell us the bottleneck.
We’ll show you the machine.

One working session with the person who scopes the work and does it. A written, fixed-price scope follows within two to three business days, or an honest no.

Book a Fit Call, $249How it works
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